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How Do I Repurpose My Content? | Jean Alon Media

The Art of the Pivot: How to Repurpose Your Content Like a Content Chameleon

Content creation takes time, effort, and maybe even a few blood sacrifices to the content gods (okay, maybe not that last one). But what if you could squeeze even more value out of your existing content? Enter the art of repurposing, where you transform your content into different formats to reach a wider audience and extend its lifespan.

Think of yourself as a content chameleon, cleverly adapting your message to new environments. Here's how to become a master repurposer:

Identify Your Content Goldmine:

Start by taking stock of your existing content. Blog posts, videos, infographics – it's all fair game. Look for pieces that performed well, resonated with your audience, or tackled evergreen topics with lasting relevance.

Choose Your New Playground:

The possibilities for repurposing are endless! Here are some popular options:

  • Blog Post to Video: Turn your written content into a captivating video script. Highlight key points, add visuals, and consider injecting some personality through narration or on-screen presence.

  • Slideshow to Social Media Posts: Extract key takeaways and visuals from your slideshow and create a series of engaging social media posts. Tease out bite-sized pieces of information to pique audience interest and drive them to the full content.

  • Webinar to eBook: Repurpose the valuable insights from your webinar into a downloadable eBook. Offer it as a lead magnet or bonus content to incentivize sign-ups and establish yourself as an authority.

  • Podcast Episode to Blog Post: Don't let the wisdom shared on your podcast disappear into the audio abyss. Summarize key points, quotes, and insights into a blog post for those who prefer written content.

Remember, It's Not Just Copy and Paste:

While the core message remains the same, tailor your content to the new format. Videos require concise scripting, social media posts need eye-catching visuals, and eBooks benefit from a more structured flow.

Bonus Tip: Link Back to the Original Source:

Don't forget to create a seamless content ecosystem by linking back to your original piece whenever you repurpose content. This drives traffic, boosts SEO, and establishes a strong content foundation.

By becoming a content repurposing pro, you can:

  • Maximize the reach of your content.

  • Save time and resources by not starting from scratch.

  • Establish yourself as a thought leader in your niche.

So, unleash your inner content chameleon, embrace the art of the pivot, and watch your content strategy flourish!

About Us

Jean Alon Media Productions, Ltd. Co is a full service media production company specializing in videography and photography for family and small businesses.

Our services include: 

  • Event Photography / Headshot

  • Photo Booths (Selfie Booth & 360)

  • Highlight Reels (Video)

If you would like to partner with us, please email us at

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